The annual report on the most valuable cosmetic brands.
Johnson’s, the flagship of the Johnson & Johnson brand family, is the world’s most valuable cosmetics brand. Johnson’s brand value has grown by 5% over the last year to US$17.7 billion.
The value of the biggest cosmetics brands does not come just from successful marketing campaigns, but rather, they each build upon a deep intimacy with their customers. If you are going to put a product on your skin – or your child’s skin – you want to trust that it will honour its brand commitment to you. In that context, Johnson & Johnson boasts a remarkable achievement to have built a pair of brands with AAA+ brand strength.Richard Haigh, Managing Director, Brand Finance