Determines the value a company would be willing to pay to license its brand as if it did not own it.
The 16th annual Brand Finance Global Forum: Understanding the Value of Geographic Branding
Brand Finance evaluates the strength and value of more than 5000 global brands every year.
Brandirectory holds all of the Brand Finance rankings, specialist reports and whitepapers published since 2007. With over 40 sectors and industries covered in 46 countries, Brandirectory is the most comprehensive collection of original brand valuations, brand strength analyses and royalty rate calculations.
The Global Soft Power Index and Nation Brand rankings bring the same rigorous valuation approach to perceptions of soft power, national influence, and the nation-to-nation awareness and attitudes that drive global travel, trade and tourism.
Brand Finance’s brand value rankings have been certified by the Marketing Accountability Standards Board (MASB) through the Marketing Metric Audit Protocol (MMAP), the formal process for validating the relationship between marketing measurement and financial performance.