2012 | 2011 | Name | Country | 2012 | 2011 | 2012 | 2011 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Olay | United States | $11,756M | $11,066M | AA | AA |
| 2 | 2 | Avon | United States | $7,901M | $10,171M | AA+ | AA+ |
| 3 | 4 | L'Oréal | France | $7,744M | $7,630M | AAA- | AAA- |
| 4 | 7 | Neutrogena | United States | $6,248M | $6,350M | AAA- | AAA |
| 5 | 6 | Nivea | Germany | $5,574M | $6,569M | AA+ | AA+ |
| 6 | 8 | Lancôme | France | $5,095M | $5,685M | AA+ | AA+ |
| 7 | 10 | Dove | Netherlands | $5,045M | $4,517M | AA | AA |
| 8 | 12 | Estée Lauder | United States | $3,716M | $3,037M | AA | AA |
| 9 | null | Biore | Japan | $3,336M | $0M | AA- | null |
| 10 | 14 | Shiseido | Japan | $2,907M | $2,973M | AA+ | AA+ |
| 11 | 15 | Schwarzkopf | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 16 | Pantene | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | null | Lux | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | null | Christian Dior | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 19 | Aveeno | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 17 | Garnier | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 20 | Natura | Brazil | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | 23 | Maybelline | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 21 | Clean & Clear | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | null | Rexona | Netherlands | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | 22 | L'Occitane | Luxembourg | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | null | Axe/Lynx | Netherlands | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | 25 | Oriflame | Luxembourg | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 24 | Biotherm | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | 27 | MAC | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 26 | 29 | Vichy | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 27 | 31 | Kérastase | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 28 | 42 | Sunsilk | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 29 | 33 | Redken | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 30 | 32 | The Body Shop | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 31 | 39 | Revlon | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 32 | 34 | Yves Saint Laurent | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 33 | 35 | Matrix | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 34 | 37 | Clinique | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 35 | 36 | La Roche-Posay | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 36 | 28 | Softsoap | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 37 | 30 | Irish Spring | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 38 | 40 | Eucerin | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 39 | 38 | Speed Stick | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 40 | null | KOSÉ | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 41 | 44 | Kiehl’s | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 42 | 45 | Elizabeth Arden | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 43 | null | PZ Cussons | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |