Privacy Policy

This privacy notice is for the website brandirectory.com provided by Brand Finance, 3 Birchin Lane, EC3V 9BW and governs the privacy of the users who choose to use it. It explains how we comply with the GDPR (General Data Protection Regulation).

This policy explains the areas of this website that may affect your privacy and personal details, how we process, collect, manage and store data and how your rights under the GDPR are adhered to.

Additionally, it explains how we may make use of cookies and visitor tracking, the download of any documents, files or software made available to you (if any) on this website. Our contact information is provided if you have any questions.

Use of Cookies

Cookies are small files that are saved to a user's computer's hard drive. These files save, store and track information about the user's interactions and usage of the website. This allows the website to provide users with a tailored experience within this website. This website may make use of cookies to better the user's experience while visiting the website. If cookies are used, a cookie control system is employed allowing users to give explicit permission or to deny the use or saving of cookies on their computer or device.

Website Visitor Tracking

This website may use tracking software to monitor its visitors to better understand how they use it. The software will save a cookie to your computer's hard drive in order to track and monitor your engagement and usage of the website, but will not store, save or collect personal information.

Downloads & Media Files

Any downloadable documents, files or media made available on this website are provided to users at their own risk. Brand Finance make all precautions to ensure that only genuine downloads are available. However, users are advised to verify their authenticity using third-party anti-virus software or similar applications.

We accept no responsibility for third-party downloads and downloads provided by external third-party websites and advise users to verify their authenticity using third-party anti virus software or similar applications.

Contact With Us

Users contacting us through this website provide personal details at their own risk. Your personal information is kept private and stored securely until a time it is no longer required or has no use.

Where we have clearly stated and made you aware, and where you have given your express permission, we may use your details to send you products/services information through a mailing list system. This is done in accordance with Data Protection regulations.

Email Mailing List

We operate an email mailing list program, used to inform subscribers about products, services and/or news we supply/publish. Users can subscribe through an online automated process where they have given their explicit permission. Subscriber personal details are collected, processed, managed and stored in compliance with GDPR. Subscribers can unsubscribe at any time via the footer of sent marketing messages (or by sending an email to dataprotection@brandfinance.com). The type and content of messages subscribers receive, and if it could contain third-party content, is clearly outlined at the point of subscription.

Our email marketing service provider is Dotmailer and you can read their privacy policy here - https://www.dotmailer.com/terms/privacy-policy/.

External Website Links & Third Parties

Although the links we post should only include quality, safe and relevant external links, users are advised to adopt a policy of caution before clicking any external web links mentioned throughout this website. (External links are banner/ clickable text / image links to other websites)

We cannot guarantee the contents of any externally linked website. Users should therefore note they click on external links at their own risk and we cannot be held liable for any damages or implications caused by visiting any external links.

Social Media Policy & Usage

We adopt a Social Media Policy to ensure our business and our staff conduct themselves accordingly online. While we may have official profiles on social media platforms users are advised to verify authenticity of such profiles before engaging with or sharing information with such profiles. We will never ask for user passwords or personal details on social media platforms. Users are advised to conduct themselves appropriately when engaging with us on social media.

What We Need

Brand Finance is a Controller of the personal data you provide us. We may collect the following types of personal data from you:

  • Contact Information (Name, Phone Number, Email Address, Address)
  • IP Address
  • Location
  • Browser Type
  • Browser Version
  • Page Views

Why We Need It

We need your personal data in order to provide you with the following services:

  • Marketing
  • News and Events
  • To share information and news with you, the subscriber.

What We Do With It

Your personal data is processed in 3 Birchin Lane, located in United Kingdom. Hosting and storage of your data may take place in Office365, Fusemail (for email protection) and Dotmailer (for email marketing), these are all located in the United Kingdom. No third-party providers have access to your data, unless under contract to Brand Finance for specific projects. Contractors are required to have registered with the ICO and, where appropriate, to have signed non-disclosure and confidentiality agreements.

How Long We Keep It

Any personal data held by us for marketing and service update notifications will be kept by us until such time that you notify us that you no longer wish to receive this information.

What Are Your Rights?

Should you believe that any personal data we hold on you is incorrect or incomplete, you can request to see this information, rectify it or have it deleted. Please contact us through dataprotection@brandfinance.com.

In the event that you wish to complain about how we have handled your personal data, please contact us at dataprotection@brandfinance.com or in writing at Brand Finance, 3 Birchin Lane, EC3V 9BW Our IT Director will look into your complaint and work with you to resolve the matter.

If you still feel that your personal data has not been handled appropriately according to the law, you can contact the ICO and file a complaint with them.