2018 | 2017 | Name | Country | 2018 | 2017 | 2018 | 2017 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Johnson's | United States | $17,663M | $16,829M | AAA+ | AAA |
| 2 | 3 | Gillette | United States | $7,531M | $7,099M | AAA | AAA |
| 3 | 5 | Neutrogena | United States | $6,630M | $6,189M | AAA+ | AAA |
| 4 | 4 | Nivea | Germany | $6,455M | $6,689M | AAA | AAA |
| 5 | 10 | Chanel | France | $5,884M | $4,317M | AA+ | AAA- |
| 6 | 15 | Guerlain | France | $5,306M | $3,181M | AAA | AA+ |
| 7 | 7 | Clinique | United States | $5,044M | $4,987M | AAA | AAA- |
| 8 | 8 | Pantene | United States | $5,034M | $4,767M | AAA | AAA |
| 9 | null | Dove | United Kingdom | $4,847M | $0M | AAA | null |
| 10 | 6 | Garnier | France | $4,680M | $5,062M | AAA | AAA |
| 11 | 11 | Estée Lauder | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 12 | Clarins | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | 13 | Shiseido | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | null | Christian Dior | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 9 | Maybelline | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 14 | Head & Shoulders | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 16 | Lancôme | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | 18 | Mac | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 22 | Olay | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | null | Axe/Lynx/Ego | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | null | Benefit | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | 17 | Schwarzkopf | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | 20 | Rexona | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 23 | Aveeno | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | 24 | Elvive | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 26 | 19 | Palmolive | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 27 | 25 | L'Occitane | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 28 | 26 | Sulwhasoo | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 29 | 27 | Old Spice | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 30 | 29 | Innisfree | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 31 | null | Sunsilk | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 32 | 32 | Lux | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 33 | 28 | Le Petit Marseillais | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 34 | 21 | Avon | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 35 | 37 | Kosé | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 36 | 35 | Natura | Brazil | 🔒 | 🔒 | 🔒 | 🔒 |
| 37 | 33 | Biore | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 38 | 31 | Laneige | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 39 | 40 | Clean & Clear | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 40 | 30 | Rejoice | China | 🔒 | 🔒 | 🔒 | 🔒 |
| 41 | 41 | Oriflame | Switzerland | 🔒 | 🔒 | 🔒 | 🔒 |
| 42 | 43 | Cover girl | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 43 | null | TRESemmé | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 44 | 34 | SK-II | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 45 | 44 | Coty | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 46 | 42 | RoC | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 47 | 46 | Hera | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 48 | null | Syoss | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 49 | null | Revlon | United States | 🔒 | 🔒 | 🔒 | 🔒 |