2016 | 2015 | Name | Country | 2016 | 2015 | 2016 | 2015 |
|---|---|---|---|---|---|---|---|
| 1 | 2 | L'Oréal Paris | France | $9,783M | $11,218M | AAA+ | AAA+ |
| 2 | 3 | Gillette | United States | $7,189M | $8,988M | AAA | AAA |
| 3 | 5 | Nivea | Germany | $6,171M | $6,565M | AAA- | AAA |
| 4 | 7 | Clinique | United States | $5,960M | $5,741M | AAA- | AAA- |
| 5 | 4 | Neutrogena | United States | $5,709M | $8,794M | AAA | AAA |
| 6 | 9 | Garnier | France | $4,815M | $4,630M | AAA | AAA |
| 7 | 8 | Pantene | United States | $4,802M | $5,364M | AAA | AAA |
| 8 | null | Chanel | France | $4,367M | $0M | AAA- | null |
| 9 | 10 | Estée Lauder | United States | $4,170M | $4,328M | AAA- | AAA- |
| 10 | 6 | Dove | United Kingdom | $4,104M | $5,821M | AAA- | AAA- |
| 11 | null | Clarins | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 15 | Shiseido | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | 16 | Maybelline | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | 17 | Lancôme | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 18 | Head & Shoulders | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 19 | Schwarzkopf | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 11 | Olay | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | null | Aveeno | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 35 | Palmolive | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | 22 | Mac | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | 12 | Avon | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | 23 | Lynx | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | 21 | L'Occitane | Luxembourg | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 20 | Rexona | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | 28 | The Body Shop | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 26 | 29 | L'Oréal | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 27 | 32 | Max Factor | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 28 | null | Le Petit Marseillais | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 29 | null | Cover Girl | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 30 | 27 | Clairol | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 31 | null | Laneíge | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 32 | 34 | Bioré | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 33 | 13 | Natura | Brazil | 🔒 | 🔒 | 🔒 | 🔒 |
| 34 | 25 | Sunsilk | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 35 | 36 | Old Spice | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 36 | null | Wella | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 37 | 39 | Revlon | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 38 | null | RoC | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 39 | 48 | Sulwhasoo | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 40 | 24 | Clean & Clear | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 41 | 44 | Hera | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 42 | 26 | Lux | United Kingdom | 🔒 | 🔒 | 🔒 | 🔒 |
| 43 | 46 | Rimmel | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 44 | 40 | Vichy | France | 🔒 | 🔒 | 🔒 | 🔒 |
| 45 | 42 | Kosé | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 46 | null | Mamonde | South Korea | 🔒 | 🔒 | 🔒 | 🔒 |
| 47 | 30 | SK-II | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 48 | 33 | Oriflame | Switzerland | 🔒 | 🔒 | 🔒 | 🔒 |
| 49 | null | Syoss | Germany | 🔒 | 🔒 | 🔒 | 🔒 |
| 50 | null | Elizabeth Arden | United States | 🔒 | 🔒 | 🔒 | 🔒 |