Switzerland 50 2019

• Nestle reigns supreme as most valuable, brand value CHF9.1 billion 
• Rolex enters top 5 brands for the first time this year as Switzerland’s strongest brand, Brand Strength Index (BSI) score 90.0 out of 100
• UBS and ABB stay strong in 2nd and 3rd place, brand values CHF10.3 billion and CHF8.2 billion respectively

Swiss brands are synonymous with timeless quality, impeccable style and luxury. It is no surprise that Rolex has broken into the top 5 as it continues to make its presence felt through tactical sporting sponsorships at the most prestigious of sporting events. Some of the most successful sports professionals are ambassadors for the Rolex brand and as an official timekeeper, the brand retains maximum visibility whenever a tournament or competition is broadcast on the world’s television screens.

David Haigh, CEO, Brand Finance