Switzerland 50 2018 report

Brand Finance Switzerland 50 2018

The annual report on the most valuable Swiss brands.

Nestlé remains Switzerland’s most valuable brand at CHF18.9 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. Despite not recording any substantial brand value growth, Nestlé remains significantly more valuable than any other Swiss brand, towering CHF10 billion over second-ranked UBS (brand value down 6% to CHF8.6 billion).

The top Swiss brands come from many different sectors, demonstrating the diversity of the modern Swiss economy. World-renowned confectionary, watchmaking, financial services, and engineering brands boost Switzerland’s image as a country that fosters and attracts excellence.

David Haigh, CEO, Brand Finance