- Following global trends, Dialog takes over as Sri Lanka’s most valuable brand, paving the way for other technology savvy brands to follow.
- Sampath Bank is one brick and mortar brand that is on a transformative journey using technology and has moved to 7th position. It is now poised to take on the bigger banking brands in the foreseeable future.
- In the rapidly growing retail supermarket category, the newly rebranded Keells overtakes the long-standing leader Cargills Food City brand.
- Elephant House joins Dialog as being the only other AAA brand on the table, which augurs well for it, as it battles issues related to regulatory changes in the soft drinks market.
The growth of the Dialog brand is driven by staying true to its core brand promise: “The Future. Today”. This is being shown through its commitment to introducing cutting-edge technology, further setting it apart from its competitors.Ruchi Gunewardene, Managing Director, Brand Finance Lanka