Saudi Arabia 50 2019

• STC leads the charge to defend first place, brand value up 6.7% to US$7.1 billion
• SABIC is Saudi Arabia’s second most valuable brand, growing 6.5% to US$ 4.0billion
• Chemicals brand Petro Rabigh breaks into top 10, sees 42.3% growth since last year
• Al Rajhi bank is Saudi’s strongest brand, with brand strength index score of 82.6 out of 100

Saudi Arabian brands have continued to excel and in turn grow their brand values this year, giving this league table impetus to expand into a rank of 50 brands for the first time. As these brands work towards the common goal of Vision 2030, the results show just how crucial the role of brands are in realising a sound economic future for the Kingdom.

David Haigh, CEO of Brand Finance