The annual report on the most valuable Saudi Arabian brands.
Top of the inaugural Brand Finance Saudi Arabia 25 report is STC, valued at US$6.7 billion. The Riyadhbased telecom operator has turned the dial up with a 7% increase to its brand value, cementing its place as a key contributor towards Saudi Arabia’s Vision 2030.
All 25 of these top ranking Saudi Arabian brands are playing crucial roles working towards realising Saudi Arabia's Vision 2030 and National Transformation Plan. The rankings are also a testament to the Saudi government’s US$19.0 billion stimulus package aimed at empowering the private sector and bringing in more commercial global standards into government entities.
Andrew Campbell, Managing Director, Brand Finance Middle East