Saudi Arabia 50 2020

Brand Finance Saudi Arabia 50 2020

  • Saudi Aramco at top of table with brand value US$46.8 billion, new entrant since 2019 IPO
  • Banking brands dominate ranking, 12 Saudi Arabian banks feature this year
  • STC and SABIC see results from recent branding campaigns, ranked 2nd and 3rd respectively 
  • Mobily breaks into top 10 for first time, brand value up 31% to US$1.1 billion
  • In new COVID-19 analysis, Brand Finance has measured levels of business impact from Coronavirus categorised by limited impact, moderate and worst hit
  • High impact industries under COVID-19: aviation, oil & gas, tourism & leisure, restaurants, retail

While the COVID-19 pandemic will massively effect business activities, now is the ideal moment for Saudi Arabia’s brands to remain ever present in their stakeholders’ minds, engage across digital channels and show resilience and adaptability in these unprecedented times.

David Haigh, CEO, Brand Finance