The annual report on the most valuable and strongest Australian brands.
Telstra’s brand continues to perform impressively across a number of brand attributes, with a resulting 13.6% increase in value. The strength of the brand is in contrast to the overall decline in Telstra’s market value of 21%, highlighting the ever-increasing importance of the brand in the organisation’s business strategy and reputation.
With Amazon’s Australian launch late in 2017 foreshadowing intense retail competition, local retailing brands will face a new challenge by the world’s most valuable brand.
Read about this and many more insights in the full report, available for download now.