Australia 100 2013

Brand Finance Australia 100 2013

Since it was released in 2008, Brand Finance’s list of the top Australian brands has been the most comprehensive table of published brand values in Australia. The study is released annually and incorporates data from all listed companies in Australia. Each brand has been accorded a brand rating: a bench marking study of the strength, risk future potential of the brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.