Australia 100 2020

• Woolworths crowned Australia’s most valuable brand, brand value AU$11.8 billion
• Telstra’s brand value drops 20%, falling to second most valuable after 4 years of dominance
• Optus becomes nation’s strongest brand with brand strength index (BSI) score of 86.3 out of 100
• Banking brands nosedive, dropping in brand value
• 11 new entrants in ranking, including 6 wine brands
• Worley is fastest growing, brand value up impressive 88%
• Mining brands BHP and Rio Tinto climb ranks, BHP now in top 5

“We are witnessing a decreasingly optimistic market, where many of the country’s biggest consumer brands are suffering. Household names, Woolworths and Coles, are bucking the trend, supported by their long-standing position in the marketplace. Woolworths is facing a difficult year ahead after the damaging investigation into staff’s pay - how the brand responds in the coming year will be pivotal if it is to retain its title of the most valuable Australian brand.”

Mark Crowe, Managing Director, Brand Finance Australia