2021 | 2020 | Name | Country | 2021 | 2020 | 2021 | 2020 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Lego | Denmark | $5,397M | $6,556M | AAA+ | AAA+ |
| 2 | 2 | Bandai Namco | Japan | $1,690M | $1,903M | AA+ | AA+ |
| 3 | 3 | Fisher-Price | United States | $520M | $658M | AAA- | AAA- |
| 4 | 4 | Nerf | United States | $423M | $587M | AAA | AAA |
| 5 | 6 | Barbie | United States | $378M | $440M | AA+ | AA+ |
| 6 | 8 | Hasbro | United States | $325M | $325M | AAA- | AAA- |
| 7 | 7 | Mobile Suit Gundam | Japan | $294M | $326M | AA | AA |
| 8 | 9 | My Little Pony | United States | $269M | $302M | AAA | AAA+ |
| 9 | 5 | Funko Pop! | United States | $245M | $474M | AA- | AA- |
| 10 | 10 | Hot Wheels | United States | $244M | $272M | AA+ | AA+ |
| 11 | 19 | Power Rangers | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 11 | Hatchimals | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | 18 | Monopoly | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | 12 | Play-Doh | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 13 | Mattel | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 14 | Kamen Rider | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 16 | Magic: The Gathering | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | 20 | Playskool | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 17 | Air Hogs | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | 15 | Transformers | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | null | Beyblade | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | 21 | Dragon Ball | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | null | Frozen | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 23 | MEGA Bloks | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | 24 | FurReal Friends | United States | 🔒 | 🔒 | 🔒 | 🔒 |