2022 | 2021 | Name | Country | 2022 | 2021 | 2022 | 2021 |
|---|---|---|---|---|---|---|---|
| 1 | 1 | Lego | Denmark | $6,026M | $5,397M | AAA | AAA+ |
| 2 | 2 | Bandai Namco | Japan | $1,743M | $1,712M | AA+ | AA+ |
| 3 | 3 | Fisher-Price | United States | $746M | $520M | AAA | AAA- |
| 4 | 5 | Barbie | United States | $588M | $378M | AAA | AA+ |
| 5 | 4 | Nerf | United States | $463M | $423M | AAA | AAA |
| 6 | 6 | Dragon Ball | Japan | $409M | $375M | AA- | AA- |
| 7 | 7 | Hasbro | United States | $361M | $325M | AAA- | AAA- |
| 8 | 11 | Hot Wheels | United States | $348M | $244M | AAA | AA+ |
| 9 | 10 | Pop! | United States | $337M | $245M | AA- | AA- |
| 10 | 9 | My Little Pony | United States | $274M | $269M | AAA | AAA |
| 11 | 16 | Mattel | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 12 | 8 | Mobile Suit Gundam | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 13 | 14 | Monopoly | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 14 | 13 | Hatchimals | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
| 15 | 15 | Play-Doh | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 16 | 20 | Transformers | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 17 | 17 | Magic: The Gathering | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 18 | 18 | Playskool | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 19 | 19 | Air Hogs | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
| 20 | null | American Girl | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 21 | 24 | MEGA Bloks | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 22 | 23 | Kamen Rider | Japan | 🔒 | 🔒 | 🔒 | 🔒 |
| 23 | 22 | Frozen | United States | 🔒 | 🔒 | 🔒 | 🔒 |
| 24 | 25 | Spin Master | Canada | 🔒 | 🔒 | 🔒 | 🔒 |
| 25 | null | TOMICA | Japan | 🔒 | 🔒 | 🔒 | 🔒 |