Sweden 50 2019

• Swedbank crowned Sweden’s strongest brand, Brand Strength Index (BSI) score 87.7 out of 100
• Swedish banks dominate Brand Finance Sweden 50 ranking, 4 banks in top 10
• Intrum named fastest-growing, brand value up impressive 71%
• Alfa Laval highest new entrant, brand value SEK7.8 billion
• Swedish tech brands suffering, Getinge plummets 51%, Ericsson down 37%

Banks are familiar with being scrutinised closely. As brands across the sector learnt following the financial crisis, repairing a damaged reputation is a long and arduous process, but vital to ensure customer retention and a strong brand value. Swedbank will face this challenge in the coming year, and how the brand responds to the recent accusations will be of paramount importance to the brand’s success.

David Haigh, CEO of Brand Finance