The annual report on the most valuable and strongest Swedish brands.
The top 10 most valuable Swedish brands each retained their rankings over the last year, with well-loved home furniture brand IKEA remaining on top, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy.
IKEA remains Sweden’s most valuable brand because it is recognised by shoppers as a good quality, convenient, and reasonably priced product. IKEA’s brand strength will be particularly important as the rising demand for online shopping continues to pick up. The brand will need to find creative ways of retaining their customer base whilst also attracting millennials. Evidenced by the success of continued expansion in emerging markets, IKEA still holds substantial growth potential as a brand.David Haigh, CEO of Brand Finance