Samsung (brand value down 1% to USD82.2 billion), continues to hold the title of South Korea’s most valuable brand ranked this year.
According to Brand Finance’s market research, Samsung’s success is driven by its strong consumer loyalty, high awareness, and market leadership. Its robust domestic presence, combined with innovative product offerings, ensures the brand retains its spot firmly at the top among South Korean brands ranked.
Despite a 27% drop in brand value to USD3.3 billion, Naver remains South Korea’s strongest brand ranked, thanks to high scores in key metrics including ‘awareness’, ‘familiarity’, and ‘usage’, with a Brand Strength Index (BSI) score of 90.7 of 100.
Naver’s innovative product offerings, such as the NAVER Shopping Live platform and its partnership with Samsung Pay, continue to reinforce the brand’s leadership position in the market.
Cantata, Korea’s first premium canned coffee brand, saw its brand value soar by 91% to USD869 million this year. Strong financial results and excellent scores in metrics such as ‘familiarity’ and ‘reputation’ have supported Cantata to be recognised as South Korea’s fastest-growing brand of 2024.
The 2024 Sustainability Perceptions Index finds that among South Korean brands, Samsung Group has highest Sustainability Perceptions Value of USD6.7 billion and the highest positive gap value of USD203 million.
Alex Haigh, Managing Director – Asia Pacific of Brand Finance, commented:
“Hyundai and Kia are leading the charge in the automobile industry with strong growth and global expansion in the electric vehicle market, while the logistics sector, exemplified by CJ Logistics, is embracing cutting-edge technology to enhance operational efficiency. This year’s rankings highlight the adaptability of South Korean brands as they set new standards in both local and global markets.”