South Korea 2018

Brand Finance South Korea 2018

The annual report on the most valuable and strongest South Korean brands.

Samsung’s brand value has surged by 57% to a new national record of ₩ 88.8 trillion. Samsung is now worth eight times more than the next brand in the ranking – Hyundai (up 17% to ₩ 11.3 trillion). The figure refers to Samsung’s operations in the electronics industry alone, while Samsung’s total brand value across all of the chaebol’s operations has surpassed ₩ 105 trillion.

Samsung’s rebound from challenging times has been possible due to the remarkable strength of the brand and because Samsung has become a global byword for high quality products. Domestically, it has no equal. Internationally, it is the only non-American brand amongst the five most valuable brands in the world, and it has an opportunity to leverage its brand strength in manufacturing to other segments of the global value chain.

David Haigh, CEO of Brand Finance