Russia 50 2019 report

Brand Finance Russia 50 2019

  • Sberbank tops the Brand Finance Russia 50 ranking of the country’s most valuable brands yet again as its brand value increases 26% to ₽842.2 billion.
  • Oil and gas is Russia’s largest industry by brand value, with five giants – Gazprom, Lukoil, Rosneft, Tatneft, and Novatek – dominating in the top 10.
  • Lenta’s brand performance stands out as small retail brands move down the ranks.
  • Telecoms fight for market share as Rostelecom grows faster than competitors.
  • NLMK is the fastest-growing Russian brand of 2019, up 82% year on year.
  • Aeroflot reaches new heights as the world’s strongest airline brand.
  • Stroygazmontazh, Alrosa, Prostokvashino, Russian Post, and Rossiya make their way into the top 50 ranking for the first time this year.

“Sberbank’s high-quality services and products create the kind of loyalty that results in long-term customer relationships. Unparalleled within Russia, the bank can deepen its relationship with customers and extend into new products, services and even industries”.

David Haigh CEO of Brand Finance

Read about this and many more insights in the full report, available for download now.