Russia 50 2018

Brand Finance Russia 50 2018

The annual report on the most valuable Russian brands.

Sberbank has also claimed the title of Russia’s strongest brand this year, earning the elite AAA+ rating. It is now one of just two AAA+ banking brands in the world, alongside China’s ICBC bank. 

Sberbank’s performance this year in both brand value and brand strength has been exemplary. The brand has solidified its pre-eminence in its key Russian markets, scoring exceptionally well in Brand Finance’s original consumer equity research that feeds into our valuations. As start-ups and tech ecosystems alike encroach on the financial services industry, Sberbank’s dominance as a brand will provide a solid foundation to adapt and thrive.

David Haigh, CEO, Brand Finance