Pharma 10 2019 report

Brand Finance Pharma 10 2019

The annual report on the world's most valuable and strongest pharma brands.

  • Roche maintains top spot in brand ranking, following 8% growth to US$6.9 billion
  • Merck’s brand bounces back from last year’s struggles, growing 29% to US$4.1 billion and jumping into the top 5
  • Bayer is world’s strongest pharmaceutical brand with AAA- rating, improving score despite association with Monsanto 

Roche remains the most valuable pharmaceutical brand as a result of its continued investment in world-leading drug development. While it will always face challenges from generic competitors, the purchase of Foundation Medicine in 2018 is a great opportunity to enable Roche to leverage its brand by deploying its personalised healthcare strategy. Roche is in a strong position to lead the industry in genomic profiling to develop new cancer treatments and improve patient care.

David Haigh CEO of Brand Finance

Read about this and many more insights in the full report, available for download now.