- Shell is world’s most valuable oil and gas brand, value up 7% since last year to US$42.3bn
- New Emirati entrant ADNOC named world’s 12th most valuable oil and gas brand, valued at US$8.9 billion
- National Oil Companies (NOC) growing faster than Interational Oil Companies (IOC)
- Oil & gas brands are respected, if not loved according to sector market research
- PETRONAS rising through ranks, brand value up 16% to US$13.3 billion
With the entrance of new digital techniques in oil drilling, such as those employed by AI and cloud technology, oil and gas giants need to be prepared to embrace digitisation as a top priority in order to reduce costs and boost efficiency. It is the brands which explore these radical new tools that will stay ahead of the curve and boost their brand values in the coming years.
David Haigh, CEO of Brand Finance