- BHP retains title of world’s most valuable mining, iron & steel brand, brand value US$5.8 billion
- CITIC Pacific Mining is fastest growing, brand value up 25%
- In contrast, Germany’s Thyssenkrupp is fastest falling, down 18%, as steel industry suffers
- 3 new entrants in Brand Finance Mining, Iron & Steel ranking: Newmont Goldcorp, Barrick Gold and Fortescue
- Rio Tinto overtakes BHP to become world’s strongest mining iron & steel brand, Brand Strength Index score 71.8 out of 100
BHP, along with all mining, iron & steel brands, is having to negotiate the increasing intolerance of new mining projects; a strong brand becomes increasingly important in keeping other influential stakeholders, such as regulators, on side to maintain growth and profitability.
David Haigh, CEO, Brand Finance