Insurance 100 2019

Brand Finance Insurance 100 2019

  • Ping An strengthens its position as the world’s most valuable brand, valued at US$50.5 billion after whopping 93% increase since last year
  • Chinese insurance brands Ping An, China Life and AIA hold top 3 positions in the Life Insurance sector’s top ten
  • GEICO, brand value rises 34% to US$8.8 billion, leaps four places to join this year’s top ten for the first time
  • New entrant Discovery is world’s second strongest insurance brand, South African health insurer logs impressive 85.97 out of 100 Brand Strength Index (BSI) score 

Ping An, China Life, and other Chinese insurance brands are once again benefiting from the growth of the middle-class consumer and their own ability to tap into the power of technology to sharpen their business. Whilst cybersecurity incidents and business interruptions dominate risk landscapes for companies of all sizes in the global market, innovative products, new health insurance products and good use of technology have made this a positive year for many insurance brands.

David Haigh, CEO of Brand Finance