The annual report on the most valuable insurance brands.
Ping An tops the 2018 Brand Finance Insurance 100 league table as the sector’s most valuable brand for the second year running.
Ping An’s brand is safe and well as the company celebrates its 30th anniversary this year. The brand’s growing market share and excellent financial results speak for themselves. Ping An’s equity with customers also continues to grow, but the brand needs to remain attentive to other stakeholders’ perceptions too and stay alert to challenges from competitors.David Haigh, CEO, Brand Finance