Insurance 100 2020 report

Brand Finance Insurance 100 2020

  • Insurance sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of brand value, equating to US$100 billion loss
  • Ping An remains by far world’s most valuable insurance brand, brand value US$60.6 billion
  • Chinese brands dominate top 10. CPIC fastest growing brand in top 10, up 31%
  • Canada Life jumps 72 spots following staggering 688% brand value growth
  • Poste Italiane claims title of world’s strongest insurance brand, Brand Strength Index (BSI) score 85.5 out of 100

The COVID-19 pandemic is going to hit the insurance sector hard – Brand Finance has predicted that insurance brands could face up to a 20% drop in brand value and undoubtedly, we are going to witness revenue slowdown for all brands across the sector. Some brands should, however, fare better in terms of their margins, including the property and casualty insurance brands, as fewer such claims are expected during the far-reaching and ongoing lockdown period.

David Haigh, CEO, Brand Finance