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Brandirectory
Rankings
Hotels
2020
Top 50 Hotels Brands
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Brand Finance Hotels 50 2020
Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion
Hilton remains world’s most valuable hotel brand, up an impressive 35%
Mercure is fastest growing brand in ranking, following staggering 57% growth
Premier Inn claims title of world’s strongest hotel brand, Brand Strength Index (BSI) score 89.1/100
Leisure & Tourism sector also heavily impacted, brands could lose up to 20% of cumulative brand value
Airbnb most valuable leisure & tourism brand, brand value US$10.5 billion