Home
Rankings
Reports
Soft Power
Research
Research Portal
Beta
Football Research
About us
About Brandirectory
Brand valuation methodology
FAQs
Glossary
Contact us
false
Brandirectory
Rankings
Hotels
2020
Top 50 Hotels Brands
Overview of all years
2023
2022
2021
2020
2019
2018
2017
2016
Report
Table
Chart
View full report
View full report
Brand Finance Hotels 50 2020
Hotels sector heavily impacted by COVID-19 pandemic, brands could lose up to 20% of cumulative brand value, equating to US$14 billion
Hilton remains world’s most valuable hotel brand, up an impressive 35%
Mercure is fastest growing brand in ranking, following staggering 57% growth
Premier Inn claims title of world’s strongest hotel brand, Brand Strength Index (BSI) score 89.1/100
Leisure & Tourism sector also heavily impacted, brands could lose up to 20% of cumulative brand value
Airbnb most valuable leisure & tourism brand, brand value US$10.5 billion