- Nokia crowned most valuable and strongest Finnish brand, brand value €8.5 billion
- Fellow Finnish telecoms brand Elisa sees drop in brand value to €767 million
- YIT breaks into Brand Finance Finland 10 ranking in 10th position, brand value €439 million
- Dairy giant Valio fastest-growing, brand value up impressive 34%
- Fortum records solid growth, brand value up 16% to €796 million
- Swedish brands dominate regional Brand Finance Nordic 50 ranking, 6 brands from Finland making the cut
“The global 5G race is in full swing. How telecommunications brands fare in the future relies heavily on how successfully they respond to this momentous advancement within the sector. We have seen Nokia succeed previously with its 4G deployment, and recent wins stand the brand in good stead.”
David Haigh, CEO of Brand Finance