The annual report on the most valuable Finnish brands.
Nokia’s brand value has grown by 63% over the last year to €7.1 billion, extending its leadership as Finland’s most valuable brand. After reaching a nadir in 2014 due to several years of significant brand struggles, Nokia’s brand value has sustained strong brand growth ever since.
Nokia has focused the brand on its core networks activities as well as extending into new licensing areas over the last year. It is a perfect example of how reinvigorating a well-loved brand through licensing can be a route to success. We expect to see significant growth of Nokia’s brand value in the future as the implementation of the new strategy accelerates.
David Haigh, CEO, Brand Finance