Finland 25 2020

Brand Finance Finland 25 2020

  • Top 25 most valuable Finnish brands stand to lose up to 11% of brand value following devasting COVID-19 pandemic
  • Nokia retains title of nation’s most valuable brand for 5th consecutive year, brand value €8.9 billion
  • Kesko is nation’s fastest growing brand, up 49%
  • In contrast, Stora Enso is Finland’s fastest falling brand, down 22% and dropping 6 spots in ranking
  • Finlandia is nation’s strongest brand, Brand Strength Index (BSI) score 81.6 out of 100

The telecoms industry is one of the few sectors in the economy that should see limited impact as a result of COVID-19. In fact, telecoms brands have the opportunity to embrace the working from home revolution, which has led to extraordinary demand for remote working resources and connectivity. No doubt Finland’s leading brand Nokia will be hoping to embrace this shift.

Savio D'Souza, Director, Brand Finance