The annual report on the most valuable Canadian brands.
RBC’s brand value grew by 4% to $17.3 billion, maintaining its leadership position as Canada’s most valuable brand for a fifth consecutive year. RBC extended its lead at the top of the Brand Finance Canada 100 league table ahead of TD.
RBC has shown strong growth over the last year and left TD behind to earn a standalone position as Canada’s most valuable brand. Its leadership role across the broader Canadian economy is a new opportunity for RBC to leverage its brand to maintain financial growth. Most importantly, RBC’s brand strength is not just built upon a successful advertising campaign, but rather, a deep and valuable foundation of service to its customers.David Haigh, CEO, Brand Finance