Canada 100 2019

Brand Finance Canada 100 2019

  • Overtaking Tim Hortons, McCain, and Thomson Reuters, Circle K is now one of the top 10 most valuable brands of Canada
  • Registering an impressive 111% growth in brand value, Parkland Fuel is the nation’s fastest-growing brand 
  • Claiming the top 5 spots in the ranking for the first time, Canadian banks continue to punch above their weight on a global stage
  • Economic pressures reflecting on telcos as brand values dip
  • Brand Finance’s Brand Strength Index ranks WestJet as Canada’s strongest brand of 2019, with a score of 88.3 out of 100

The mono-brand approach bodes well for the growth of Circle K’s future brand value and strength, not just in Canada, but around the world. Transitionary periods are often associated with lower brand strength rating and score. Circle K’s current brand strength is A+ with a Brand Strength Index score of 64.1 out of 100, which is bound to improve as the customer stakeholder equity - like familiarity, recommendation, consideration, and preference - transfers over from Mac’s, Statoil, and Kangaroo Express.

Charles Scarlett-Smith, Marketing Director, Brand Finance Canada