Belgium 10 2020

Brand Finance Belgium 10 2020

  • Top 10 most valuable Belgian brands stand to lose up to 15% of brand value following devasting COVID-19 pandemic
  • KBC retains title of Belgium’s most valuable brand for 5th consecutive year, brand value €3.9 billion
  • BDO is nation’s fastest growing, closing gap behind KBC, brand value up an impressive 30%
  • In contrast, Stella Artois is fastest falling, down 11% to €1.4 billion
  • Telenet claims title of Belgium’s strongest brand, Brand Strength Index (BSI) score of 80.4 out of 100

The banking sector is certainly familiar with being scrutinised closely. KBC no doubt has a significant challenge ahead of it to repair its reputation after recent accusations. This, paired with the unprecedented level of uncertainty surrounding the global economy as COVID-19 enthrals the world, puts both banks globally and at home in Belgium in a challenging position.

Richard Haigh, Managing Director, Brand Finance