The annual report on the most valuable Belgian brands.
KBC retained the leading position as Belgium’s most valuable brand as its value grew by 7% over the past year to €3.6 billion, according to the latest report by Brand Finance, the world’s leading independent brand valuation and strategy consultancy. KBC enjoyed a strong year as it continued to expand its digital offerings and maintain a loyal customer base.
KBC remains Belgium’s most valuable brand because it is recognised by customers as a trusted financial partner across both banking and insurance. As KBC continues to develop its brand across Europe, its customers will increasingly be able to rely upon the growing strength of the bank in challenging times for the banking industry.David Haigh, CEO, Brand Finance