Apparel 50 2020

• Apparel sector heavily impacted by COVID-19 pandemic, brands across sector could lose up to 20% of brand value
• Nike retains its title of world’s most valuable apparel brand, brand value up 7%
• Levi’s is sector’s fastest growing, brand value up impressive 38%
• In contrast, Valentino and Gap fastest falling, both brands down 39%
• Rolex retains crown as world’s strongest apparel brand, Brand Strength Index (BSI) score 89.8 out of 100

The COVID-19 pandemic is undoubtedly going to hit the apparel sector hard – Brand Finance has predicted that apparel brands could face up to a 20% drop in brand value. As these brands negotiate store and factory closures, broken supply chains and a customer base that is facing unprecedented economic uncertainty, these brands will have to prepare for a tough and turbulent journey ahead.

Richard Haigh, Managing Director, Brand Finance