The annual report on the most valuable aerospace and defence brands.
Boeing’s performance (brand value up 22% to US$19.9 billion) cemented the brand at the top of the industry ranking, slightly increasing the lead ahead of Airbus (up 19% to US$11.0 billion).
This was a great year for aerospace and defence brands with a strong commercial jet market and increased planned defence spending in both the USA and globally. The brands are growing bigger and are building up capacity for expansion, as is the case with UTC taking over Rockwell Collins and with Boeing’s new deal with Embraer. Across the sector, we have seen steady growth, yet the balance of power remains very much the same as few brands in the league table change ranks. Time will show if Chinese competition will be able to challenge incumbent leaders.Savio D'Souza, Director, Brand Finance