Given the importance of the 737 aircraft to the airline business, it is no surprise that the market is reacting with such immediacy. We estimate the brand value lost by Boeing to be approximately $7.5bn and the maximum brand value loss up to US$12.5 bn. Boeing before the crash had an elite AAA+ brand rating, of which there were only 15 brands globally. Following recent events, we estimate that brand rating will drop to AAA as Boeing’s reputation takes an almost immediate dent.
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