What is the best way to license a brand?
Frequently Asked Question

What is the best way to license a brand?

Creating a system of central ownership and management for the purposes of managing and licensing brands and IP either internally or externally usually involves forethought and intelligent structuring of the model. The general steps for ensuring that this is done correctly are as follows:

  • Establishing the role of licensing
  • Develop the strategy for licensing growth
  • Build out the model for investment and governance
  • Determine the structure for licensing payments and royalty fees

Check out our whitepaper on Key considerations for building our a new licensing program for more information about licensing and how Brand Finance can assist.

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