Whitepaper: Key considerations for building out a new licensing program

Brand Finance Whitepaper: Key considerations for building out a new licensing program

  • Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and maximize value growth.
  • Intangible assets work together to multiply business value by increasing revenue, finding cost efficiences and reducing risk and mapping those interactions helps to maximize these effects. 
  • Setting up a central BrandCo is the best way to measure, manage and invest in brands and most of the best companies in the world - from Apple to Shell - use BrandCos to do just that. 

Read about this and many more insights in the full report, available for download now.