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Brand value methodology
Consumer research methodology
Whitepaper: Key considerations for building out a new licensing program
Brand Finance Whitepaper: Key considerations for building out a new licensing program
Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and maximize value growth.
Intangible assets work together to multiply business value by increasing revenue, finding cost efficiences and reducing risk and mapping those interactions helps to maximize these effects.
Setting up a central BrandCo is the best way to measure, manage and invest in brands and most of the best companies in the world - from Apple to Shell - use BrandCos to do just that.
Read about this and many more insights in the full report, available for download now.
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