Whitepaper: Key considerations for building out a new licensing program
Brand Finance Whitepaper: Key considerations for building out a new licensing program
- Licensing analysis - whether for owned or licensed-out brands - helps brand owners to notice areas of improvement, guide investment and maximize value growth.
- Intangible assets work together to multiply business value by increasing revenue, finding cost efficiences and reducing risk and mapping those interactions helps to maximize these effects.
- Setting up a central BrandCo is the best way to measure, manage and invest in brands and most of the best companies in the world - from Apple to Shell - use BrandCos to do just that.