Whitepaper: Value-Based Brand Management – Conducting Brand Evaluations

Brand Finance Whitepaper: Value-Based Brand Management – Conducting Brand Evaluations

  • The new standard on brand evaluation – ISO 10668 – is helping to codify a badly needed management practice: the structured appraisal of all areas of brand value management.
  • Understanding the support behind your brand, what people currently think about it, and how that is bringing you value are all essential areas to understand.
  • Those businesses that conduct structure measurement programmes will minimise waste in spend and maximise return: what isn’t measured well, won’t be managed well

In the past there has been a tendency to think of brands simply as logos and marketing, as a necessary cost. Increasingly, businesses are noticing that branding and marketing can be used as a differentiator to build volume, price and numerous other benefits to businesses.

Alex Haigh Valuation Director, Brand Finance

Read about this and many more insights in the full report, available for download now.