Whitepaper: Lessons on and from Franchising, Licensing, and Royalty Rate Analysis

Brand Finance Whitepaper: Lessons on and from Franchising, Licensing, and Royalty Rate Analysis

  • Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and direct investment
  • Commercial benefits include more rapid international expansion, better terms in joint ventures or simply better understanding and management
  • Regulatory needs might require this analysis for tax purposes, alignment with accounting standards or damages assessments.