Whitepaper: Lessons on and from Franchising, Licensing, and Royalty Rate Analysis
Brand Finance Whitepaper: Lessons on and from Franchising, Licensing, and Royalty Rate Analysis
- Analysis of how brands bring value to a business and setting prices for their use internally or externally help improve their management and direct investment
- Commercial benefits include more rapid international expansion, better terms in joint ventures or simply better understanding and management
- Regulatory needs might require this analysis for tax purposes, alignment with accounting standards or damages assessments.