whitepaper: Stand up to stand out?
How brands are impacting the debate on social justice in the US and around the world

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Brand Finance whitepaper: Stand up to stand out?

  • The rise of social injustice Brand Activism poses new challenges for brands: what and how to communicate around this subject
  • Diversity and Inclusion is an increasingly important driver of brand strength
  • Action to support the black community show more impact than official statements.
  • Mostly, people are neutral to BLM statements. Why? Probably, because words without action feel meaningless to many.
  • A new mandate for global brands: design clear inclusion and diversity policies, implement them consistently, track their adoption, communicate them internally and externally in compelling, culturally sensitive and engaging ways, and report the impact of all these initiatives