whitepaper: Redemption for UK Banks - Road to Reclaiming Reputation

• Reputation redemption or a further spiral for UK banking industry
• It is particularly important for banks to have stronger brands than their competitors during a recession
• UK banks have a decision – give a lifeline to millions or again risk their reputation by pulling up the drawbridge
• How incumbent banks can win the fight against neobanks
• Advice for marketers: spend when your competitors aren’t, and you’ll get an edge

COVID-19 represents a chance at reputation redemption for UK banks. But, it will require brave business, and indeed marketing decisions to make it happen

Declan Ahern, Director, Brand Finance