whitepaper: Nation Branding - How to Build an Effective Location Brand Identity
Brand Finance whitepaper: Nation Branding - How to Build an Effective Location Brand Identity
- The approach to branding a nation needs to be both holistic and specific where necessary to serve the goals of the nation as a whole and each key sector within it.
- Nation brand associations are used not only by locations but also corporates to leverage the country’s curated brand image in their field.
- Location branding or geographic indication, when used by corporates, not only adds to the esteem of the product or service but also furthers the nation’s reputation internationally.