whitepaper: How Brands Can Overcome Unprecedented Crises

• Coronavirus pandemic could trigger the worst downturn in 100 years
• Aviation sector, oil & gas, hotels, restaurants to be most affected by COVID-19 outbreak
• All brands must show resilience, adaptability and seize the digital revolution 

The COVID-19 pandemic is now a major global health threat and its impact on global markets is very real. Worldwide, brands across every sector need to brace themselves for the Coronavirus to massively affect their business activities, supply chain and revenues in a way that eclipses the 2003 SARS outbreak. The effects will be felt well into 2021.

David Haigh, CEO, Brand Finance