whitepaper: Global Soft Power Index - Looking at the Stars

• Brand Finance has launched the world’s most comprehensive research study on the perceptions of soft power, surveying over 55,000 people based in more than 100 nations
• The Global Soft Power Index builds upon the Brand Finance Nations Brands study, which has been published for over 15 years
• The Index and the granular detailed data will provide vital information for countries seeking to better manage their nation brands

Our Global Soft Power research study is the largest most comprehensive public study of attitudes towards, and perceptions of, individual nation brands. Brand Finance is looking to expand this annual Global Soft Power study to cover all 193 member countries of the United Nations.

David Haigh, Chairman and CEO, Brand Finance