whitepaper: Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis
Brand Finance whitepaper: Lessons from the Pandemic - Brand Value and Leadership in Times of Crisis
- Thriving, striving, or surviving? How brands across different sectors are coping with the impact of the COVID-19 pandemic.
- Strong brands, as measured by Brand Finance, perform better during crises, across all sectors.
- Brands negotiating increased demand must manage customer expectations to protect their reputation and ensure long-term profitability.
- Country of origin association impacts brand risk during international crises.
In recent weeks, I have lost count of how many articles predict how different the cities in which we live, the way in which we work, and the consumer habits which we are used to, will all be after the coronavirus.Gabriela Salinas, Global Managing Director, Brand Finance Institute